Terms and conditions

Terms and conditions for online purchase This site (https://hongkongrx.hk) ("this Site" or "Mannings online store") has been especially designed by Mannings for Customers using its online shopping services. This Site is owned and operated by The Dairy Farm Company, LimitTerms and conditions for online purchase
This site (https://hongkongrx.hk) ("this Site" or "Mannings online store") has been especially designed by Mannings for Customers using its online shopping services. This Site is owned and operated by The Dairy Farm Company, Limited trading as Mannings ("Mannings", "we", "us" and "our").
If you wish to use the Mannings online shopping services or browse the Mannings online store or otherwise use this Site, please read these Terms and Conditions carefully before using this Site. By accessing, browsing or using this Site or any part of it, you agree that you have read these Terms and Conditions and that you accept and agree to be bound by them.

1. GENERAL
1.1 In these Terms and Conditions, the following definitions shall apply:
(a) “Affiliates” means any of our direct or indirect parent companies, our direct or indirect subsidiaries or affiliates, or any other entity that controls, is controlled by or is under common control with us, Dairy Farm International Holdings Limited or Jardine Matheson Holdings Limited (whether through direct or indirect ownership of fifty percent (50%) or more of the shareholding or voting rights, or the right to control the management of the entity or to appoint or remove a majority of the board of directors).
(b) "Click and Collect" means collection of Product(s) at a selected Mannings physical store after placing an order via this Site.
(c) "Customer" means any person who accesses and uses this Site, and places an order with us including (without limitation) you.
(d) "Legal Notice and Disclaimer" means the legal notice and disclaimer applicable to this Site and all matters and services related thereto, a copy of which is accessible via here.
(e) "Privacy Policy" means Mannings' policy and practices regarding the collection, use, retention, transfer and access of personal data collected in connection with this Site, a copy of which is accessible via here.
(f) "Price" means the applicable price of a Product as at the time of actual transaction denominated in Hong Kong dollars.
(g) "Product(s)" means any and all products offered for sale on Mannings online store as at the time of actual transaction.
(h) "User Account" means an account that a Customer applied for on this Site and established after our review and approval to provide more convenience to the Customer in using this Site.
(i) “Terms and Conditions" means these terms and conditions, the Legal Notice and Disclaimer, the Terms of Use and the Privacy Policy.
(j) “Terms of Use” means the terms of use of this Site, a copy of which is accessible via here.
1.2 All Products sold by Mannings through this Site are subject to these Terms and Conditions. By registering for a User Account or by submitting your order for processing at HongKongRX either as a registered user or as a guest user, you confirm that you have read, understood and agreed to the Terms and Conditions in effect as at the time you submit your registration for a User Account or your order for purchase, as the case may be.
1.3 These Terms and Conditions incorporate the Legal Notice and Disclaimer, the Terms of Use and the Privacy Policy, and as far as this Site (and all matters and services related thereto) is concerned, these documents shall prevail over any other document including any Mannings store policy purporting to have a contractual effect in the event of conflict.
1.4 You agree to provide accurate, complete and up-to-date registration information to register and create your User Account. For payment purposes either as registered user or guest user, you shall provide Mannings with accurate and complete credit card information, and you represent and warrant to Mannings that your use of the credit card or anyone else's use of the credit card via your User Account (details of which have been supplied) is authorised and lawful.
1.5 Mannings has the absolute discretion to refuse or terminate registration of a User Account by any Customers, and/or to amend or cease operation of Mannings online store, Click and Collect services, delivery services and/or any services or functions provided via or in relation to this Site (in whole or in part), at any time, for any reason whatsoever and without any notice or liability to any Customers.
1.6 You agree that you are responsible for all activities carried out on or through your User Account, and you authorise us to assume that any person using this Site with your User Account is either you or is authorised to act for you or by you to do so. You agree to pay for every order made under your User Account and agree to indemnify Mannings for all claims, losses and damages whatsoever made by any third party arising from or in connection with the use of your User Account (whether or not authorised by you). You shall be responsible for safeguarding your User Account and registration information including your credit card details etc., provided to Mannings. You shall be responsible for notifying the bank of any changes to your records, or loss, theft or unauthorised use of your credit card.
1.7 Placing an order means you agree to purchase Products in accordance with the Terms and Conditions set out herein. After receiving your order, we will acknowledge receipt of your order. However, it is not an acceptance of your order. We shall make every effort to fulfil your order, but shall not be liable to you if we shall decline or become unable to fulfil an order for whatever reason, including supply shortage or supply modification, or consider unreliable for credit reason or otherwise in its sole discretion.
1.8 You shall ensure that your password to your User Account is kept strictly confidential to prevent unauthorised use, and shall regularly update your password. You shall immediately change your User Account password and notify us if you reasonably suspect that there has been any unauthorized access or use of your User Account and/or disclosure of your User Account password. Mannings shall use its best endeavours to prevent any unauthorised access to HongKongRX. However, notwithstanding the foregoing, Mannings shall not be liable for any losses or damages whatsoever if any third party gains unauthorised access to this Site or any User Account.
1.9 In each transaction, the maximum order quantity for each Product is 20 or such other quantity as specified by Mannings as at the time of actual transaction. All orders are subject to Mannings' acceptance at its sole discretion, stock availability and the terms and conditions of any corresponding promotional offers.
1.10 Products and Prices displayed on this Site are for reference only and are subject to alteration or modification as at the time of actual transaction.
1.11 In the event that your User Account is not used for a specified period (currently 24 months), we will, for your own and our protection, deem your User Account to be no longer in use and we will deactivate your User Account and all your accumulated points and/or e-vouchers will be forfeited (if applicable).
2. PRICE
2.1 Mannings shall make every effort to ensure that Prices, details and sizes of Products detailed on HongKongRX are up-to-date but Mannings reserves the right to vary the Price and other details of the Products or range of Products listed on this Site, without prior notice or any liability.
2.2 Prices listed on HongKongRX are for online purchase only. Prices for some Products may differ from those charged for the same Products at Mannings physical stores.
2.3




2.4		 There may be discrepancies between the online bill and the final bill due to out-of-stock products, special offers and other unforeseen circumstances. Mannings reserves the right to adjust the online bill and such adjustments will be marked on the final bill presented to the Customer at the time of delivery or order pick-up, and the Customer shall be charged in accordance with such final bill.
Mannings online store may from time to time and at its absolute discretion set credit limits for any Customer and/or limit sales to any Customer including denying sales to re-sellers.
2.5 All Price does not include delivery charges.
3. PAYMENT
3.1 Payment for Products ordered through HongKongRX shall be made by credit card.
3.2 Mannings may change at any time the method by which payments for orders at HongKongRX may be effected and such changes may be notified to you by e-mail, mailshots or by notice shown on this Site.
3.3 A Customer who pays with a Hang Seng enJoy Card will enjoy 5% discount upon a single net spending of HK$100 or above, subject to the terms and conditions below:
(a) Settle payment for a single net spending of HK$100 or above on Mannings online store with Hang Seng enJoy Card on 1st or 20th day of every month to enjoy 5% discount;
(b) To enjoy the offer, you are required to complete the transaction successfully on Mannings online store between 00:01 and 23:59 on the 1st or 20th of every month for online purchase at HongKongRX.
(c) The offer is not applicable to purchases of baby milk powder, diapers, bird's nest, chicken essence, cosmetics/derma cosmetics, health counter products, beauty and health capsules, or such other Products as specified by Mannings as at the time of actual transaction;
(d) The offer cannot be used in conjunction with other offers or promotions;
(e) Delivery charges, Click and Collect service charges and plastic bag charges are excluded from the calculation of the aforesaid single net spending;
(f) The offer is subject to change without prior notice. Please refer to the offer details as at the time of actual transaction; and
(g) Hang Seng Bank Limited and Mannings reserve the right to vary or terminate the offer, and to amend the terms and conditions of the offer from time to time, without prior notice. In case of dispute, Hang Seng Bank Limited and Mannings reserve the right of final decision.
3.4 Where there are additional charges for delivery or Click and Collect, such charges will be set out separately for your acknowledgment and confirmation prior to proceeding to payment.
4. Delivery SERVICE
4.1 Free delivery service will be provided for each order with net spending of HK$399 or above (only applicable for local order, after discount and after e-coupon/ promotion code discount).
4.2 All expected delivery dates and times are estimates only, and you will receive prior notification from us in relation to actual delivery arrangement once your order and delivery are confirmed. For any orders placed by you for delivery by Mannings online store, Mannings shall use reasonable endeavours to deliver the Products ordered to the delivery address provided by you, Mannings shall not be liable for any delays, change of delivery time or non-delivery for causes beyond its control.
4.3 Mannings shall deliver the Products as listed on a Customer’s "My Shopping Cart" on this Site following the completion of an order. The Customer is required to include all purchase items (including free gifts and redemption items, if any) in the shopping cart when placing the order.
4.4 Mannings (in its sole discretion) will only provide delivery to Hong Kong Island, Kowloon and the New Territories of the Hong Kong Special Administrative Region. Delivery service will not be applicable to Outlying Islands and remote areas, including Tung Chung, Ma Wan and Discovery Bay. The delivery hours shall be between 9:00am to 8:00pm for Monday to Friday, 9:00am to 6:00pm for Saturday, except for some rural areas. Delivery service will not be provided on Sunday and public holiday.
4.5 No delivery service shall be available when typhoon signal No. 8 or Black Rainstorm Warning Signal is hoisted, or such other weather condition whereby delivery is considered unsafe by Mannings.
4.6 Subject to clause 4.1 above, free delivery service only includes the first 2 floors. Additional HKD10 will be applied per floor starting with the 3rd floors.
4.7 You shall notify Mannings promptly via our customer service by sending email to [email protected] or by phone at 2299 3499 of any changes to the information provided including delivery address so that we can communicate with you effectively and to deliver the Products to you.
4.8 All deliveries shall be made to the entrance of delivery address which you provided. You are required to sign off on the delivery note as receipt of the delivery (except where you have specifically instructed Mannings to leave the delivery outside the door, and you acknowledged that such delivery shall be at your own risk). You shall ensure that a person who is authorised to receive the order is present at the specified time of delivery to receive the order and sign off the delivery note. If no person is present, the delivery shall be withdrawn and attempted at another time agreed. In such circumstances, Mannings reserves the right to charge you an extra delivery fee.
4.9 Mannings reserves the right to decline delivery of the Products to any Customers at its sole discretion absolutely.
4.10 In case of any dispute, the decision of Mannings is final and binding.
5. CLICK AND COLLECT Order
5.1 All expected pick-up dates and times are estimates only, and you will receive prior notification from us in relation to actual pick-up arrangement once your order and pick-up request are confirmed. Mannings shall not be liable for any delays for causes beyond its control.
5.2 Mannings shall prepare Products as listed on a Customer’s "My Shopping Cart" on this Site following the completion of an order. The Customer is required to include all purchase items (including free gifts and redemption items, if any) in the shopping cart when placing the order.
5.3 The pick-up time shall fall between the opening hours of the selected pick-up location.
5.4 No pick-up services shall be available on the 1st day of Chinese New Year, and when typhoon signal No. 8 or the Black Rainstorm Warning Signal is hoisted, or such other weather condition whereby store operation is considered unsafe, without any prior notice.
5.5 Order pick-up must be made within 7 days after receiving the pick-up notice (via SMS and e-mail); otherwise Mannings will cancel the order and proceed refund to the Customer.
5.6 The Customer shall present the pick-up notice (via SMS or e-mail) at the selected pick-up location for order pick-up, and signed off the receipt with indication of pick-up time. Mannings may need further information to verify the identity of the Customer (such as information of the Customer’s User Account). Otherwise, Mannings reserves the right to decline any Customers from picking-up the Products at its sole discretion absolutely.
5.7 Pick-up service charges will be exempted for each order with single net spending of HK$50 or above (excluding plastic bag charges).
6. CANCELLATION OF ORDER
6.1 The Customer may cancel the order within 15 minutes after placing the order successfully on this Site without incurring costs. If the order has been placed for more than 15 minutes, the Customer will not be able to cancel it without the approval from Mannings.
6.2 If the Product ordered by the Customer is unavailable, the Product will be deleted from the Customer's order and the bill will be adjusted accordingly.
6.3 All discount items, free gifts and redemption items are subject to stock availability. No substitution and no prior notice will be made if stock is not available.
7. TITLE
7.1 All risks in the Products shall pass to the Customer upon delivery or collection of the Product by the Customer but Mannings shall retain title in the Products until full payment has been received.
8. RETURN OF PRODUCTS / REFUND
8.1 Under normal circumstances, unless approved by Mannings at its sole discretion, Mannings will not accept any request for return or refund of Products upon delivery or collection of Products.
8.2 Images of Products on this Site may not correspond exactly to Product description and are for general reference only. The Customer shall not be entitled to return a Product or refund on the basis that it does not correspond exactly to its online image.
8.3 This Site and all information on this Site and in relation to the Products are provided "as is" and for general reference only. We provide no warranties, representations or undertakings in relation to their accuracy or availability, or that they will be error-free and/or any errors will be fixed. To the fullest extent permitted by applicable law, Mannings shall assume no obligation or liability for any advice or information provided with Products displayed on this Site and shall not be responsible for any inaccuracy or misstatement of any such information.
8.4 Mannings shall use reasonable efforts to ensure that orders are correctly fulfilled and shall deal with any discrepancies in the following manner, provided they are reported via the below channels in accordance with the timelines specified below:
(a) If any Product proves to have been delivered or provided for pick-up in a damaged condition, expired, omitted in the delivery/pick-up, or if a wrong Product is delivered/provided for pick-up, Mannings shall refund to the Customer the Price of that subject Product or replace the subject Product.
(b) Customers can raise the refund request by logging in HongKongRX, check the order history, look up for the corresponding order and follow the instruction to submit the refund request within 14 days of receipt of the delivery or pick-up. Customer can also contact our customer service for refund request within the aforesaid 14 days by sending email to [email protected] or by phone at 2299 3499.
(c) If any Product which was not included in the Customer's order is delivered to the Customer or provided for pick-up by mistake, Mannings reserves the right to collect those Products.
(d) If the Customer is charged more than the Price of a Product, Mannings shall refund to the Customer the difference.
(e) Mannings will not refund or rectify discrepancies as aforesaid 14 days after delivery/order pick-up.
(f) All gift items / stamps must be returned together with the returned Products. Otherwise Mannings reserves the right of final decision in refund approval.
8.5 Mannings' total liability to any Product delivered/picked up in the aforesaid circumstances is limited to refund of the Price of the Product or replacement specified above. All other remedies are expressly excluded.
8.6 Refunds shall be credited to the same credit card account which the Customer used for placing the order.
8.7 In case of dispute, Mannings reserves the right of final decision.
9. Personal Data and information
9.1 In order to use this Site or register with us and create a User Account, it is necessary to provide us with the personal data that is indicated as “mandatory” on the registration or payment page on this Site. If you are unable or unwilling to provide us with complete and correct personal data that is indicated as “mandatory” on the registration or payment page, we may not be able to register a User Account for you or provide you with some of our services.
9.2 You expressly agree and acknowledge that all personal data collected by Mannings shall be managed in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) and the Privacy Policy which is accessible here, which may be amended from time to time.
10. FORCE MAJEURE
10.1 Mannings online store shall not be liable for any delay or non-performance of its obligations under the Terms and Conditions or this Site (including, without limitation, delivery or pick-up of an order), to the extent that such delay or non-performance is due to any circumstances beyond the reasonable control of Mannings (which shall include, but not be limited to, fire, casualty, accident, act of God, natural disaster, pandemic, any law, order, proclamation, regulation, demand or requirement of the Government of the Hong Kong Special Administrative Region or of any of its government agencies, strikes, labour disputes, shortage of labour or lack of skilled labour, shortage or unavailability of products or raw materials, delay in transit or other causes whatsoever (whether similar to the foregoing or not) beyond the reasonable control of Mannings).
11. VARIATION OF TERMS AND CONDITIONS
11.1 Mannings reserves the right to amend these Terms and Conditions in its sole discretion and without prior notice to Customers. You are reminded to review the Terms and Conditions prior to submitting any order or registering a User Account. Once an order is placed or a User Account is registered, you are deemed to have accepted the Terms and Conditions prevalent at the time.
12. PREVAILING LANGUAGE
12.1 In the event of any discrepancy in the English and Chinese versions of the Terms and Conditions, the English version shall prevail.
13. THIRD PARTY RIGHTS
13.1 Notwithstanding the Contracts (Rights of Third Parties) Ordinance and/or any comparable law in any jurisdiction, these Terms and Conditions are personal to and are made solely for the benefit of the parties to them and shall not create or give any rights to or purport to confer any benefits on any third parties whatsoever. The application of the Contracts (Rights of Third Parties) Ordinance and/or any comparable law in any jurisdiction giving to or conferring on third parties the right to enforce any term of these Terms and Conditions are expressly excluded and no terms of these Terms and Conditions are, or are intended to be, enforceable by any person not being a party to them. Notwithstanding the foregoing in this paragraph, third party rights under these Terms and Conditions shall be enforceable by Dairy Farm International Holdings Limited ("DFIHL") and/or an entity which, as at the time of enforcement, is a direct or indirect wholly-owned subsidiary of DFIHL in accordance with the Contracts (Rights of Third Parties) Ordinance and/or any comparable law in any jurisdiction. The rights of the parties to terminate, rescind, or agree any amendment, waiver, variation or settlement under or relating to these Terms and Conditions, or any term of these Terms and Conditions, are not subject to the consent of any third party (including DFIHL and/or any of the wholly-owned subsidiaries at all times). The term "subsidiary" shall have the same meanings as in section 15 of the Companies Ordinance (Chapter 622) as amended from time to time.
14. APPLICABLE LAW
14.1 These Terms and Conditions shall be governed by the laws of the Hong Kong Special Administrative Region and you and Mannings agree to submit to the exclusive jurisdiction of the Hong Kong courts.
15. GENERAL
15.1 If any provision of these Terms and Conditions is found to be invalid or unenforceable by a court of law, it shall be severed from these Terms and Conditions and shall not affect the remainder of the Terms and Conditions which shall continue in full force and effect.
15.2 A failure or delay by us to exercise any right or to act upon a breach under these Terms and Conditions will not be a waiver of that right or breach. Any waiver by us of any of our rights or of a breach of these Terms and Conditions must be in writing, and such waiver is limited to the particular right or breach stated in these Terms and Conditions.
15.3 We have the absolute discretion to make changes to any of these Terms and Conditions from time to time without prior notice to you. A copy of the latest version of these Terms and Conditions is available on this Site.
15.4 These Terms and Conditions set out the entire agreement relating to the supply of goods to you by us via this Site and they supersede all previous negotiations, representations and agreement between the parties.

Privacy Policy

We care about your privacy We care about protecting and respecting your privacy.  In order to serve you better and provide you with the best customer experience, we need to collect some personal data about you.  This Privacy Policy will help you understand how we collect and use your personal data, who we share your personal data with, and how you can control the way your personal data is collected and used by us.
If you access or use our website (https://hongkongrx.hk)  (which we will refer to as “Site” or “Mannings online store” in this Privacy Policy) as a visitor/guest, or register for an account in our Site (“User Account”), then this Privacy Policy is deemed to be agreed by you and will apply to you. If you do not agree with this Privacy Policy, please stop using our Site and do not register for a User Account. 
Sometimes, we may send you a new notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.
 
  1. Who are we?
Mannings online store is owned and operated by The Dairy Farm Company, Limited trading as Mannings (“Mannings”, “we”, “us” and “our”), the data controller.  Personal data we collect about you will be used in line with this Privacy Policy.  
 
  1. How do we collect data?
Your personal data will either be provided by you, collected by us, or any affiliates of Dairy Farm International Holdings Limited (“Dairy Farm Group”), or captured automatically when you access or use our Site. For example, we collect your personal data when you complete your User Account application, when you purchase a product, when you send us emails or when you browse our Site.
 
  1. Are you over 18?
Our Site is only intended for people over the age of 18.  If you are under the age of 18, please do not use our Site, or apply for a User Account.
 
  1. What information do we collect about you?
It may be necessary for you to provide us with certain personal data in order for you to use our Site. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer.
 
  1. Your User Account
If you register for a User Account on our Site (“Member”), some of the personal data we may collect about you includes:
  • your full name, month of birth, email address, telephone number, shipping address, username and password;
  • your User Account status and activities relating to your User Account;
  • your transaction history or payment details when you purchase anything from our Site (including the product or service purchased, the date of purchase, date of delivery, any refunds or exchanges, shipping address, payment preferences, the cardholder's name, credit card number, expiry date and billing information);
  • if you are a member of any loyalty or rewards programme operated by us or any members of the Dairy Farm Group ("Rewards Programme"), information about your membership number, any rewards you redeem or points that you accumulate regarding purchases made via our Site, and your points balance; and
  • your shopping preferences, including brand preferences and the types of products and services you may be interested in.
  1. When you visit our Site either as a Member or visitor/guest
We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies to automatically collect information about:
  • your visits to our Site, such as your browsing history, how long you stay on our Site, and how often you visit;
  • your location information as provided by your mobile or other device when you interact with our Site, including your IP address and general geographic location; and the device that you use to browse our Site (e.g. your device ID, operating system, type of device, browser type and version, other system activity, and third party sites you were using before interacting with our Site).
You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.
 
  1. Other information
We also collect some of your personal data whenever we communicate with you (e.g. email content, contact information, etc.), or when you complete any voluntary surveys and questionnaires we may send you from time to time (e.g. your demographic information and feedback).
 
  1. How do we use your information?
We will only use your personal data for the purposes set out below.
  1. Account administration
To help administer and maintain your User Account, including:
  • creating and updating your User Account;
  • verifying your identity;
  • creating a single profile about you, including combining your information with any other personal data already held by us or any members of the Dairy Farm Group;
  • providing you with a log-in ID for your User Account to access our Site;
  • maintaining, updating, administering and processing a record of your activities on our Site, including any purchases or orders made by you through our Site for any products or services ("Orders") and any points or rewards in relation to any Rewards Programme;
  • completing transactions, including processing or facilitating payments;
  • sending you updates about new features and benefits relating to our Site; and
  • enabling features that allow you to personalise your User Account on our Site, such as bookmarking your favourite products or brands.
  1. Customer support
To assist you when you contact us, such as responding to and investigating any of your questions or concerns, and monitoring and improving our customer support services, and to assist you with any delivery, refunds or exchanges for any Orders.
  1. Marketing
To provide you with marketing and promotional materials (“Marketing Communications”), if you choose to receive them.  Please see the section on Direct Marketing below for more information. 
  1. Personalisation
To create personalised Marketing Communications tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our Site and your User Account. We may also use data analytics tools to determine whether our or any Dairy Farm Group members’ offers, advertisements and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customise the content and types of offers, products, services and rewards that we present to you.
  1. Optimisation and improvements
We may use your personal data to understand and improve our Site or our  operations, or our Dairy Farm Group members’ operations, through various means, such as the use of analytics tools, research, surveys and feedback forms. This will enable us and our Dairy Farm Group members to enhance services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans.
  1. Legal and administration purposes
We may use your personal data to investigate or handle any incidents, claims or disputes, or as otherwise required by law or requested by any law enforcement or regulatory authorities, courts or other governmental agencies.
We may also use your personal data in relation to any legal proceedings concerning you.
 
  1. Online Purchase
To administer, process and manage your Orders, including any delivery, arrangement for collection, refunds or exchanges.
 
  1. Who do we share your information with?
To protect your privacy, we will endeavour to only share with third parties data which has either been aggregated and anonymised or which otherwise does not contain your name or contact details. However, there may be limited circumstances where we will share data (which may include your personal data) with third parties who may or may not be located overseas, as detailed in this section. By using our Site, or applying for a User Account, you agree to allow us to share your personal data with third parties and to the cross-border transfer of your personal data in accordance with this section. Regardless of where we store or process your personal data, we are committed to protecting it and will take reasonable steps to safeguard it in accordance with this Privacy Policy and all applicable laws.
 
  1. Dairy Farm Group
Your personal data may be transferred to any Dairy Farm Group members for any of the purposes we have set out above. However, we will not provide your personal data to any Dairy Farm Group member in order for them to send you marketing materials regarding their own products and services, unless we obtain your prior consent.  
 
  1. Service providers
Your personal data may be shared with our or any Dairy Farm Group members' service providers (including agents and contractors) who process personal data on our behalf to help us administer and operate our Site, to fulfil, administer and process your Orders, to conduct data analytics, to help aggregate and anonymise the personal data, or to carry out any of the purposes set out above. These may include IT vendors, back-office and front-end or ancillary service providers, marketing agencies, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf or on behalf of our Dairy Farm Group members, for any of the purposes set out above.
We only use trustworthy service providers, who are under a duty of confidentiality to us and/or member of the Dairy Farm Group, and are only permitted to use your personal data in accordance with this Privacy Policy.
 
  1. Professional advisors and assignees
When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.
 
  1. Government and regulatory authorities
This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region of the People's Republic of China (“Hong Kong”). We strive to handle your personal data in accordance with any data privacy laws that we believe apply to us. Your personal data may be shared with regulatory authorities, courts and other governmental agencies to comply with any legal or regulatory requirements, orders or requests. Any dispute concerning the terms and conditions of this Privacy Policy, shall be subject to the exclusive jurisdiction of the courts of Hong Kong.
 
  1. Aggregated and anonymised data
Aggregated or anonymised data that does not include any personally identifiable information, may be used by us, any members of the Dairy Farm Group or other third parties for various purposes, including enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, research or analytics.
 
  1. Direct Marketing
If you have opted to receive offers and promotions from us, we may use your personal data to:
  • send you direct Marketing Communications in connection with the latest news, events, updates, contests, promotions, offers, products, services and rewards offered by us or any members of the Dairy Farm Group, which relate to our Site, Reward Programmes, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications;
  • analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Site, our direct marketing communications, social media or other communication means; and
  • in conjunction with any seasonal events, lucky draws and contests or other promotional activities.
We may send you direct Marketing Communications and market research invitations by email, through your User Account, when you access the Site, or through online banner advertisements, post, telephone or SMS.
Before providing you with direct marketing communications, we will always ask for your consent. You can choose at any time not to receive any direct Marketing Communications from us. Please see the section on Your rights below.
 
  1. Can Dairy Farm Group members send you marketing materials?
If you have agreed to receive Marketing Communications from us, members of the Dairy Farm Group may occasionally act as our service providers and send Marketing Communications on our behalf. However, we will not provide your personal data to the members of the Dairy Farm Group for them to send you marketing materials regarding their own products or services, unless you allow this. 
If any members of the Dairy Farm Group wish to send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this.  We are not involved in any marketing done directly by any members of the Dairy Farm Group that concerns any Reward Programmes, or products or services offered or provided by them.  If you agree to receive any marketing materials from any members of the Dairy Farm Group, then please carefully read our respective member of the Dairy Farm Group's own privacy policies.
 
  1. How do we keep your information secure?
We take the confidentiality and security of your information seriously. We take all reasonable steps, including the implementation of technical and physical security measures, to ensure that all your personal data held by us is kept secure and safe from any loss or unauthorised disclosure, use and modification. All transactions under the terms and conditions of this Privacy Policy are based on the encryption of data exchanged between you and us on our secure Site. 
 
  1. How long do we keep your data for?
We will keep your personal data only for so long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless the law requires us to keep it for a longer period. Once we no longer need your personal data, we will either irreversibly anonymise or securely delete it on our servers.
 
  1. Your rights
  1. Access and correction
You have the right to access and correct your personal data held by us, at any time, by sending an email to our Data Protection Officer at [email protected] .
In order to ensure that your personal data is kept as accurate as possible, please notify us at the email address above of any changes to your personal data.
  1. Opt-out of direct marketing
At any time, you can ask us to stop using your personal data to send you direct Marketing Communications, or you can customise how you would like to receive direct Marketing Communications from us.  You can exercise your rights to do this by:
  • changing your settings on your User Account; or
  • following the unsubscribe instructions in the Marketing Communications we send to you.
We will stop using your personal data to send you Marketing Communications in accordance with your request.  However, we may still send you non-promotional communications such as information concerning the administration of your User Account, and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.
We are not involved or responsible for any marketing materials sent directly by our Dairy Farm Group members that concern any Reward Programmes, or products or services offered or provided by them.  If you would like to stop receiving any marketing materials from our Dairy Farm Group members, then please contact them directly in order to unsubscribe from their mailing lists.
 
  1. Online tracking technology 
Cookies are small text files that are stored on your browser or device by websites, applications, online media and advertisements when you visit a website.
We use cookies and other similar identification technologies such as web beacons and pixel tags on our Site, emails and online advertisements for various purposes, including verifying users; remembering user preferences and settings to enhance your experience when you return to our Site; delivering relevant content and advertisements based on your preferences, location and usage patterns; monitoring, evaluating and optimising the operation of our Site; tracking and measuring the effectiveness of our advertising campaigns; and analysing traffic on our Site and the websites of our Dairy Farm Group members.
You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.
 
  1. Links to other sites
Our Site may contain links to other third party websites and applications, including those of our Dairy Farm Group members (“Third Party Sites”).  We do not own or control, and are not responsible for the privacy practices of those Third Party Sites. We encourage you to remain alert if you follow any links to leave our Site, and to review the privacy policies of those Third Party Sites so that you are aware of how your personal data may be collected and used by such third parties.
 
  1. How do we manage updates to this policy?
From time to time, we may update this Privacy Policy to reflect new technologies, regulatory requirements or any other changes that may be necessary. We will notify you of any updates in accordance with your preference settings and, where required by law, obtain your consent. We will inform you by emailing you at the email address you provided us, and/or by posting a notice of these changes on our Site.
 
  1. How to contact us
If you have any questions or comments concerning this Privacy Policy, you can contact our Data Protection Officer at [email protected].